About us

In2action has been providing exceptional activity services and customer service training for tour operators, holiday companies, adventure centres, tourist attractions and more for over 20 years.

Genuine, flexible approach

Our team is agile and dynamic, we’ve worked in a variety of locations across the UK, Europe and the world. We take pride in our genuinely flexible and bespoke approach, driven to create outcomes that exceed expectations. We get to the human element of everything with our friendly, personable team and know how to bring people out of their shell, whether they be a business leader, staff team or customer.

Mission

Design innovative, imaginative and inspiring concepts to help our clients differentiate

Deliver impactful and energetic training to inspire and transform teams

Support our clients to deliver exceptional customer experiences

Our values

Highest Quality

We are proud of our company and are committed to ensuring that everything we do is of the absolute highest quality. We will defy client expectations through our passion, standards, service levels and training expertise.

Life Changing Experiences

We are a unique and caring employer who embraces personalities and aims to provide life changing experiences for both our clients and staff. 

Professionals in Fun

We are ultimate professionals, but we also know how to have fun with our clients' and customers. Our goal is always to inspire people, introduce them to new experiences or ways of working to create lifelong memories.

Honest Growth

We want In2action to grow so our staff and customers can flourish, but we want to do it honestly and with integrity.

Meet our team

Ellie Websdell
Ellie Websdell

Executive Director

George Ross
George Ross

Executive Chairman

Karen Ross
Karen Ross

Strategic Lead

Tim Sissons
Tim Sissons

Head of Training

Julie Brooks
Julie Brooks

Business Development Manager

Chris Hodson
Chris Hodson

Training Manager

Jenny Brown
Jenny Brown

Lead Creative

Emma Searle
Emma Searle

Operations Manager

Amy Atkins
Amy Atkins

People & Development Manager

Claire Harwood
Claire Harwood

Finance & Admin Coordinator

Carrie Stretton
Carrie Stretton

Concept Design Coordinator

Meg Johnson
Meg Johnson

Training & Operations Associate

Lewis Deakin
Lewis Deakin

Training & Operations Associate

Kat Bevan
Kat Bevan

Training & Operations Associate

Clare Dudfield
Clare Dudfield

Training & Operations Associate

We have worked with...